15 Ways to Crafting Clear and Genuine Online Messaging
One of the keys to standing out online is to be clear with your messaging.
But what does that really mean?
According to dictionary.com: messaging. / (ˈmɛsɪdʒɪŋ) / noun. the practice of sending and receiving written communications by computer or mobile phone.
Crafting a clear message online is an important part of being visible online. Sending a clear message lets the people you want to communicate with know exactly what you'‘re about. But if you’re unsure about your messaging, it can be very overwhelming to show up online as your true self.
Last month’s blog post explored this concept.
The key to standing out in a crowded online space lies not in conforming to trends but in embracing your true self.
Being clear with your online messaging while staying true to yourself is a powerful combination that can create a genuine connection with your audience.
Now before you think, “BUT I don’t know what to say, let alone be clear about it ".
Let me stop you and remind you that YOU have it inside you. You DO know what to say.
Although you may be a little wary of letting it out. A little worried about what others may think of you. That’s completely normal.
Once you let that go and start believing that what you have to say is important ( and believe me it’s really important!) you will be amazed at how clear your messaging will become.
So lets get started and explore practical steps on how to get clear with your online messaging and authentically show up as your true self.
15 Ways to Crafting Clear and Genuine Online Messaging
Know Your Self / Know Your Audience:
Authenticity begins with a deep understanding of your values.
What matters to you?
What principles guide your decisions?
Knowing your values allows you to infuse them into your messaging, creating a consistent and authentic online presence. It allows you to get really clear on what it is you want to say.
Understanding your audience is the foundation of clear communication. Make sure your content shows that your understand what they’re dealing with. By knowing your audience, you can craft a message that resonates with them on a deeper level.
Embrace Transparency: Transparency builds trust.
Be open about your journey, experiences, and even your challenges. Sharing the highs and lows allows your audience to relate to you on a human level, fostering a sense of authenticity.
Define Your Purpose: Clearly articulate the purpose of your content. Ask yourself: What do you want your audience to take away? Whether it's to inform, entertain, or inspire action, a well-defined purpose will guide your message.
Use Clear and Concise Language: Avoid jargon and unnecessary complexity. Use simple and concise language to convey your message. Remember, clarity is about making your content accessible to a wide audience. A great question to ask is “ would a 7-year-old understand this? “
Focus on One Main Idea: A focused message is a clear message. Center your content around one main idea or theme. This helps in avoiding confusion and ensures that your audience grasps the core of your message. The ONE’s are powerful in creating clarity. << link >>
Craft a Clear and Honest Narrative: When sharing your story or delivering a message, be clear and honest.
Avoid embellishments or exaggerations. Clarity in your narrative not only ensures your audience understands your message but also reinforces the authenticity of your voice.
Use Real Language: Speak in a way that feels natural to you.
Avoid overly formal or robotic language. Using real language helps your audience connect with you on a personal level, enhancing the authenticity of your messaging.
Be Mindful of Your Tone: Your tone sets the emotional tone of your message.
Whether it's casual, formal, or somewhere in between, ensure it aligns with your true self. Consistent tone across your online platforms contributes to a more authentic presence.
Provide Examples and Visuals: Illustrate your points with examples, case studies, or visuals. Visual elements not only enhance understanding but also add a layer of engagement to your content, which can be fun, educational or informative.
Edit and Proofread: Take the time to edit and proofread your content.
A polished piece not only looks more professional but also contributes to clarity by eliminating distractions and errors. It doesn’t have to be perfect. But taking a bit of time is well spent.
Seek Feedback: Before publishing, share your content with a fresh pair of eyes.
Seek feedback from colleagues, friends, or your target audience. External perspectives can offer valuable insights, like does this make sense to you?
Engage with Your Audience: Authenticity is a two-way street.
Actively engage with your audience through comments, messages, or polls. Respond genuinely, showing appreciation for their input and creating a sense of community.
Share Personal Insights: Don't be afraid to share personal insights, whether related to your work, interests, or daily life. Offering glimpses into your world allows your audience to connect with you on a more personal level.
Regularly Reevaluate Your Messaging: As you evolve, so does your messaging.
Regularly reassess your online content to ensure it aligns with your current self. Authenticity is an ongoing process of self-discovery and expression.
Show Vulnerability: Authenticity often involves showing vulnerability.
Don't be afraid to share challenges, mistakes, or uncertainties. Vulnerability fosters empathy and strengthens the connection between you and your audience.
Connect powerfully with your people
Clear and authentic online messaging is a powerful way to connect with your audience on a meaningful level.
By knowing your values, embracing transparency, engaging with your audience, and consistently showing up as your true self, you can create a genuine online presence that resonates with others.
Remember, authenticity is not a one-size-fits-all approach—it's about embracing who you are and confidently sharing that with the world. So, let your true self shine through your online messaging and watch the meaningful connections unfold.
I'm on a mission to help health and wellness business owners to be visible online without hiding their true selves.
Get clarity, confidence, and the courage to show up consistently.
The health and wellness industry needs people committed to making a difference.
I do this by "holding space for them" to support them, and getting really comfortable in their own skin so that they understand that their work truly does make a difference.
If you are committed to making a difference but need some help to get visible then reach out and let’s make it happen!
